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The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now".
This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that the traditional approach to business plans used by entrepreneurs is outdated, as markets evolve too quickly nowadays. This means it is necessary to have a business plan that is being constantly adapted to suit the current market. The author...
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The must-read summary of Vivek Ranadive and Kevin Maney's book: "The Two-Second Advantage: How We Succeed by Anticipating the Future".
This complete summary of the ideas from Vivek Ranadive and Kevin Maney's book "The Two-Second Advantage" shows that the challenge of the future is to become better at predictive analysis. This summary highlights that if you can combine the right information at the right time and in the right context just far enough...
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The must-read summary of Laurence Haughton's book: "It's Not What You Say...It's What You Do: How Following Through at Every Level Can Make or Break Your Company".
This complete summary of the ideas from Laurence Haughton's book "It's Not What You Say...It's What You Do" looks at the credibility gap between what companies say and what they do, and explains the damage that is done when they don't follow through. In his book, the author explains how...
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This complete summary of the ideas from Mikel Harry and Richard Schroeder's book "Six Sigma" presents the simple Six Sigma philosophy that can have powerful ramifications. Companies should focus on improving quality and aiming for perfection in the products it offers. In their book, the authors explain how to apply this philosophy at all levels of your company and how to establish it as a long-term practice. This summary is a must-read for any leader...
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Put the Customer First Every Day".
This summary of the ideas from Michael Basch's book "Customer Culture" shows how building a business that focuses exclusively on what the customer wants requires the right systems to be put in place so that the company consistently acts to achieve that goal. In his book, the author explains that the behavior of employees is an extension of the company's prevailing culture and beliefs, and this needs to be tackled...
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The must-read summary of George Stalk and Rob Lachenauer's book: "Hardball: Are You Playing to Play or Playing to Win?".
This complete summary of the ideas from George Stalk and Rob Lachenauer's book "Hardball" shows how companies that play business hardball aren't content with just having a competitive advantage. Instead, they work hard to create a virtuous cycle that will take them far beyond the reach of their competitors. In their book, the authors...
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The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis".
This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers - the process of creating mental links so whenever people think about your product category or line of business, your company's...
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The must-read summary of Daryl Conner's book: "Leading at the Edge of Chaos: How to Create the Nimble Organization".
This complete summary of the ideas from Daryl Conner's book "Leading at the Edge of Chaos" shows that being nimble is now a key element of any sustainable competitive advantage that an organisation may attempt to secure and defend. Nimbleness is not just about flexibility or adaptation, it's all about execution. In his book, the author...
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The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies".
This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They Thinking?" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and over. In their book, the authors state that by...
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The must-read summary of Adrian Slywotzky's and Richard Wise's book: "How To Grow When Markets Don't".
This complete summary of the ideas from "How to Grow When Markets Don't" shows that for many years, the answer for growth creation was thought to be product innovation — a better product. However, as every company creates more and more products, ever faster, this is proving more difficult. Customers are not willing to buy another product just...
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The must-read summary of Jason Jennings' book: "Think Big Act Small: How America's Best Performing Companies Keep the Start-up Spirit Alive".
This complete summary of the ideas from Jason Jennings' book "Think Big Act Small" reveals the results of a study that was carried out in order to identify the organisations that were growing revenue and profits by 10% for at least ten years. Based on these results, Jason Jennings has compiled this guide...
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The must-read summary of Cynthia Rabe's book: "The Innovation Killer: How What We Know Limits What We Can Imagine - And What Smart Companies Are Doing About It".
This complete summary of the ideas from Cynthia Rabe's book "The Innovation Killer" shows that thinking innovatively is a challenge for many organisations because it requires a rather delicate balancing act. On the one hand, creative ideas need to draw on some specific and well established...
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This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling individual products to offering memberships. These memberships generate recurring revenues and allow the customer to build a relationship with the company. Thanks to social media, it is now easier than ever for organisations...
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The must-read summary of John Nesheim's book: "The Power of Unfair Advantage: How to Create It, Build It, and Use It to Maximum Effect".
This complete summary of the ideas from John Nesheim's book "The Power of Unfair Advantage" shows that when a company has an unfair advantage in business, it is no longer required to compete against everyone else on a level playing field. Instead, it loads the dice in its own favor, and makes success more likely....
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The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".
This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In their book, the authors explain the key differences...
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The must-read summary of Gary Hamel and Bill Breen's book: "The Future of Management".
This complete summary of the ideas from Gary Hamel and Bill Breen's book "The Future of Management" demonstrates how the real fuel for long-term business success is never operational excellence, technology breakthroughs or even new business methods. Sooner or later, competitors will arrive who have superior operations, next-generation technology or even better...
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This complete summary of the ideas from Jon Huntsman's book "Winners Never Cheat" shows that in order to get ahead in business and stay there long-term, you should reconnect with and live by the values you first learned as a child. In his book, the author presents nine values of business that most people, regardless of their culture or upbringing, have learned as children. This summary explains how each of these values shouldn't be forgotten in the...
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The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".
This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing...
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The must-read summary of Pamela Harper's book: "Preventing Strategic Gridlock: Leading Over, Under & Around Organizational Jams to Achieve High Performance Results".
This complete summary of the ideas from Pamela Harper's book "Preventing Strategic Gridlock" shows that despite the best intentions of an effective leader, it's not uncommon for a promising business strategy or initiative to grind to a halt as a result of organisational problems. This...
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The must-read summary of Jason Jennings and Laurence Haughton's book: "It's Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business".
This complete summary of the ideas from Jason Jennings and Laurence Haughton's book "It's Not the Big That Eat the Small...It's the Fast That Eat the Slow" shows that the modern business world uses speed as the main way to differentiate themselves from their...
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